A META ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LITERATURE

Publisher： GSE Research

E-ISSN： 2051-3631|12|2|200-200

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.12, Iss.2, 2010-01, pp. : 200-200

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ACCEPTANCE IN CROATIA

By  

International Journal of Management Cases, Vol. 11, Iss. 2, 2009-01 ,pp. : 409-414

GSE Research

Access to resources Recommend Favorite

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SMALL- TO MEDIUM-SIZED TOURISM ENTERPRISES (SMTES) OF THE EASTERN CAPE PROVINCE, SOUTH AFRICA

By  

International Journal of Management Cases, Vol. 11, Iss. 2, 2009-01 ,pp. : 373-384

GSE Research

Access to resources Recommend Favorite

CUSTOMER KNOWLEDGE MANAGEMENT: TOWARD SOCIAL CRM

By  

International Journal of Management Cases, Vol. 13, Iss. 3, 2011-01 ,pp. : 203-209

GSE Research

Access to resources Recommend Favorite

IMPORTANT ELEMENTS IN CUSTOMER RELATIONSHIP MANAGEMENT

By  

International Journal of Management Cases, Vol. 13, Iss. 3, 2011-01 ,pp. : 347-351

GSE Research

Access to resources Recommend Favorite

Customer relationship management architecture in the pharmaceutical industry

By Alt Rainer   Oesterle Hubert   Puschmann Thomas   Barak Vladimir   Huber Thomas  

International Journal of Healthcare Technology and Management, Vol. 5, Iss. 3-4, 2004-05 ,pp. : 296-314

Inderscience Publishers

Access to resources Recommend Favorite