CONSUMER ANIMOSITY AND THE INFLUENCE OF DEMOGRAFIC VARIABLE ON GENERAL AND ECONOMIC DIMENSION OF CONSUMER ANIMOSITY

Publisher: GSE Research

E-ISSN: 2051-3631|13|3|460-465

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.13, Iss.3, 2011-01, pp. : 460-465

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Abstract