POSSIBLE SELVES AND CONSUMER BEHAVIOR IN FIRST TIME MOTHERS AS RELATED TO SHOPPING FOR BABY GOODS

Publisher： GSE Research

E-ISSN： 2051-3631|13|3|127-136

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.13, Iss.3, 2011-01, pp. : 127-136

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