文化认同与区域品牌共鸣对消费者购买意愿影响研究——产品涉入度的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-4339|18|3|224-230

ISSN: 1008-4339

Source: 天津大学学报:社会科学版, Vol.18, Iss.3, 2016-01, pp. : 224-230

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Abstract