新媒体环境下传统生肖文化传播的困境与突围——以2016年春晚吉祥物“康康”的网络传播为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1674-8883|volume|11|310-311

ISSN: 1674-8883

Source: 新闻研究导刊, Vol.volume, Iss.11, 2016-01, pp. : 310-311

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Abstract