品牌社会权力对购买意愿的影响——基于“评价—情感—应对”理论的实证

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-8266|30|7|88-97

ISSN: 1007-8266

Source: 中国流通经济, Vol.30, Iss.7, 2016-01, pp. : 88-97

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Abstract