竞争感知视角下口碑营销主体的稀缺效应

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-8266|30|7|80-87

ISSN: 1007-8266

Source: 中国流通经济, Vol.30, Iss.7, 2016-01, pp. : 80-87

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Abstract