广告诉求、印象管理动机对绿色购买意愿的影响研究
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1005-8141|32|10|1204-1208
ISSN: 1005-8141
Source: 资源开发与市场, Vol.32, Iss.10, 2016-01, pp. : 1204-1208
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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