虚拟社区成员的双重身份对口碑效力的影响——社区涉入度和群体失调的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5682|31|6|68-73

ISSN: 1007-5682

Source: 消费经济, Vol.31, Iss.6, 2015-01, pp. : 68-73

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Abstract