网络口碑对消费者行为意愿的影响研究——以网络涉入为调节的中介模型

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5682|31|6|74-80

ISSN: 1007-5682

Source: 消费经济, Vol.31, Iss.6, 2015-01, pp. : 74-80

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Abstract