网络环境下产品伤害危机对消费者品牌态度的影响研究——基于可接近-可诊断理论
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1003-1952|29|10|84-94
ISSN: 1003-1952
Source: 管理评论, Vol.29, Iss.10, 2017-01, pp. : 84-94
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Abstract