企业虚拟品牌社区参与对消费者社区承诺的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|10|73-83

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.10, 2017-01, pp. : 73-83

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Abstract