Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction

Author: Swanson Scott R.   Davis J. C.   Zhao Yushan  

Publisher: Haworth Press

ISSN: 1049-5142

Source: Journal of Nonprofit & Public Sector Marketing, Vol.18, Iss.2, 2007-07, pp. : 1-25

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Abstract