Ad Element Liking and Its Relationship to Overall Ad Liking A European Cross-Cultural Investigation

Author： Bjerke Rune   Rosendahl Tom   Gopalakrishna Pradeep   Sandler Dennis  

Publisher： Haworth Press

ISSN： 1049-6491

Source： Journal of Promotion Management, Vol.12, Iss.1, 2006-04, pp. : 97-128

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