Challenges in delivering brand promise – focusing on municipal healthcare organisations

Author： Hytti Ulla   Kuoppakangas Päivikki   Suomi Kati   Chapleo Chris   Giovanardi Massimo  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-6666|28|3|254-272

ISSN： 0951-3558

Source： International Journal of Public Sector Management, Vol.28, Iss.3, 2015-04, pp. : 254-272

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