The holistic brand experience of branded mobile applications affects brand loyalty
Publisher： Scientific Journal Publishers
E-ISSN： 1179-6391|44|1|77-88
ISSN： 0301-2212
Source： Social Behavior and Personality: An international journal, Vol.44, Iss.1, 2016-02, pp. : 77-88
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
