Brand Story and Perceived Brand Image: Evidence from Taiwan

Author： Huang Wen-yeh  

Publisher： Springer Publishing Company

ISSN： 1058-0476

Source： Journal of Family and Economic Issues, Vol.31, Iss.3, 2010-09, pp. : 307-317

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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