The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

Publisher： IGI Global_journal

E-ISSN： 2156-1745|1|2|24-42

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.1, Iss.2, 2011-04, pp. : 24-42

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