Publisher： IGI Global_journal
E-ISSN： 2155-5613|1|1|60-66
ISSN： 2155-5605
Source： International Journal of Technology and Educational Marketing (IJTEM), Vol.1, Iss.1, 2011-01, pp. : 60-66
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education institutions. The authors’ data indicates securing educational marketing services may be a costly approach in order to attract and keep customers or students.
Related content
Access to resources
Recommend
International Journal of Information and Communication Technology Education (IJICTE), Vol. 3, Iss. 2, 2007-04 ,pp. :