Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method

Publisher： IGI Global_journal

E-ISSN： 2156-1745|1|1|1-11

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.1, Iss.1, 2011-01, pp. : 1-11

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