Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis

Publisher: IGI Global_journal

E-ISSN: 1548-114x|14|3|34-53

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.14, Iss.3, 2018-07, pp. : 34-53

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract