Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing

Publisher： IGI Global_journal

E-ISSN： 1947-9255|1|4|22-43

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.1, Iss.4, 2010-10, pp. : 22-43

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