Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?
Publisher: IGI Global_journal
E-ISSN: 1947-9255|1|1|48-68
ISSN: 1947-9247
Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.1, Iss.1, 2010-01, pp. : 48-68
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Abstract