An Exploratory Study of Operant Conditioning Theory as a Predictor of Online Product Selection
Publisher： IGI Global_journal
E-ISSN： 1539-2929|1|1|42-54
ISSN： 1539-2937
Source： Journal of Electronic Commerce in Organizations (JECO), Vol.1, Iss.1, 2003-01, pp. : 42-54
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