Role of Electronic Customer Relationship Management in Demand Chain Management: A Predictive Analytic Approach

Publisher： IGI Global_journal

E-ISSN： 1935-5734|10|1|53-67

ISSN： 1935-5726

Source： International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol.10, Iss.1, 2017-01, pp. : 53-67

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