Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price

Author： Lu Lihao   Zhang Jianxiong   Tang Wansheng  

Publisher： Edp Sciences

E-ISSN： 1290-3868|51|1|227-252

ISSN： 0399-0559

Source： RAIRO - Operations Research, Vol.51, Iss.1, 2017-01, pp. : 227-252

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