User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention

Publisher: Edp Sciences

E-ISSN: 2261-2424|33|issue|00084-00084

ISSN: 2261-2424

Source: SHS Web of Conferences, Vol.33, Iss.issue, 2017-02, pp. : 00084-00084

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract