Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling

Author: Fok Dennis   Paap Richard   Hans Franses Philip  

Publisher: MDPI

E-ISSN: 2225-1146|2|1|20-44

ISSN: 2225-1146

Source: Econometrics, Vol.2, Iss.1, 2014-02, pp. : 20-44

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Abstract