The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Author： Chang Wan Yu   Chang I Ying  

Publisher： MDPI

E-ISSN： 2071-1050|6|12|9205-9217

ISSN： 2071-1050

Source： Sustainability, Vol.6, Iss.12, 2014-12, pp. : 9205-9217

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