Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns

Author: Jankowski Jarosław   Zioło Magdalena   Karczmarczyk Artur   Wątróbski Jarosław  

Publisher: MDPI

E-ISSN: 2071-1050|10|1|15-15

ISSN: 2071-1050

Source: Sustainability, Vol.10, Iss.1, 2017-12, pp. : 15-15

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Abstract