Consumption Patterns and Discrimination Ability in Taste Test: An Empirical Study of Heavy and Light Users of Cola Products

Author: Harcar Talha   Sekerkaya Ahmet  

Publisher: Haworth Press

ISSN: 0897-4438

Source: Journal of International Food & Agribusiness Marketing, Vol.17, Iss.2, 2005-12, pp. : 261-278

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Abstract