Determinants of brand loyalty: self-construal, self-expressive brands, and brand attachment

Author: Lee Seung-Hee   Workman Jane E.  

Publisher: Taylor & Francis Ltd

E-ISSN: 1754-3274|8|1|12-20

ISSN: 1754-3266

Source: International Journal of Fashion Design, Technology and Education, Vol.8, Iss.1, 2015-01, pp. : 12-20

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Abstract