Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements

Author： Hutter Katharina

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|1|33-47

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.1, 2015-01, pp. : 33-47

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