Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching up?

Publisher: John Wiley & Sons Inc

E-ISSN: 1747-1796|18|5|217-244

ISSN: 1422-2213

Source: The Journal Of World Intellectual Property, Vol.18, Iss.5, 2015-09, pp. : 217-244

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Abstract