Market segmentation for competitive brands

By Hammond Kathy   Ehrenberg A.S.C.   Goodhardt G.J.  

European Journal of Marketing, Vol. 30, Iss. 12, 1996-12 ,pp. : 39-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Large emerging markets (LEMs) and international strategy

By Enderwick Peter  

International Marketing Review, Vol. 26, Iss. 1, 2009-02 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market conditions driving international franchising in emerging markets

By Baena Verónica  

International Journal of Emerging Markets, Vol. 7, Iss. 1, 2012-01 ,pp. : 49-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Determinants of international telecommunications alliance form in emerging markets

By Tsai Dungchun   Chen WeiWei  

International Journal of Emerging Markets, Vol. 8, Iss. 4, 2013-09 ,pp. : 392-408

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The contribution of emerging markets in international diversification strategies

By Kohers Theodor   Kohers Gerald   Pandey Vivek  

Applied Financial Economics, Vol. 8, Iss. 5, 1998-10 ,pp. : 445-454

Routledge Ltd

Access to resources Recommend Favorite