Erratum to “The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor”

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|12|1191-1191

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.12, 2015-12, pp. : 1191-1191

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Abstract