Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach

Author： Owusu Richard A Mutshinda Crispin M Antai Imoh Dadzie Kofi Q Winston Evelyn M

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.26, Iss.1, 2016-02, pp. : 22-37

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