A case study on open innovation on Procter Gamble. Part II: Co-creation and digital involvement

Publisher： IOP Publishing

E-ISSN： 1757-899X|95|1|914-919

ISSN： 1757-899X

Source： IOP Conference Series: Materials Science and Engineering, Vol.95, Iss.1, 2015-11, pp. : 914-919

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A case study on open innovation on Procter Gamble. Part I: Innovation strategy over years

By  

IOP Conference Series: Materials Science and Engineering, Vol. 95, Iss. 1, 2015-11 ,pp. : 908-913

IOP Publishing

Access to resources Recommend Favorite

Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part II: Challenge of engaging the digital customer

By  

IOP Conference Series: Materials Science and Engineering, Vol. 95, Iss. 1, 2015-11 ,pp. : 879-884

IOP Publishing

Access to resources Recommend Favorite

Creativity and innovation by empowering the customer: The case of Mulino Bianco. Part II: The digital customer value added

By  

IOP Conference Series: Materials Science and Engineering, Vol. 95, Iss. 1, 2015-11 ,pp. : 897-902

IOP Publishing

Access to resources Recommend Favorite

Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part I: Innovation Management at Lego Group

By  

IOP Conference Series: Materials Science and Engineering, Vol. 95, Iss. 1, 2015-11 ,pp. : 873-878

IOP Publishing

Access to resources Recommend Favorite

Innovation through developing consumers communities. Part II: Digitalizing the innovation processes

By  

IOP Conference Series: Materials Science and Engineering, Vol. 95, Iss. 1, 2015-11 ,pp. : 903-907

IOP Publishing

Access to resources Recommend Favorite