Building Marketing Relationships on Twitter: A Content Analysis of University Twitter Accounts

Publisher： IGI Global_journal

E-ISSN： 2155-4226|3|1|32-46

ISSN： 2155-4218

Source： International Journal of Interactive Communication Systems and Technologies (IJICST), Vol.3, Iss.1, 2013-01, pp. : 32-46

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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