E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity

Publisher: IGI Global_journal

E-ISSN: 2156-1745|3|2|38-55

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.3, Iss.2, 2013-04, pp. : 38-55

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Abstract