Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product

Publisher： IGI Global_journal

E-ISSN： 2156-1745|3|2|20-37

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.3, Iss.2, 2013-04, pp. : 20-37

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