Enhancement of Efficiency and Effectiveness in Banking through CRM Systems: A Case of Indian Banking Industry
Publisher: IGI Global_journal
E-ISSN: 1947-9255|4|2|51-76
ISSN: 1947-9247
Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.4, Iss.2, 2013-04, pp. : 51-76
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Abstract