From General to Specific: Understanding Individual Characteristics and their Relationship with Neural Recordings during Media Consumption

Publisher: IGI Global_journal

E-ISSN: 1947-3605|7|2|32-49

ISSN: 1947-3591

Source: International Journal of Business Intelligence Research (IJBIR), Vol.7, Iss.2, 2016-07, pp. : 32-49

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Abstract