Analytical Method to Evaluating Brands Strategy, their Trends and Potentials for Product Development (Case Study about Nokia Mobile Phones)

Publisher: Common Ground Publishing

E-ISSN: 2473-5736|3|5|179-192

ISSN: 1833-1874

Source: Design Principles and Practices: An International Journal—Annual Review, Vol.3, Iss.5, 2009-01, pp. : 179-192

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract