Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image

Publisher： IGI Global_journal

E-ISSN： 1548-114x|13|4|1-14

ISSN： 1548-1131

Source： International Journal of E-Business Research (IJEBR), Vol.13, Iss.4, 2017-10, pp. : 1-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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