Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce

Publisher: IGI Global_journal

E-ISSN: 1947-9255|9|1|36-53

ISSN: 1947-9247

Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.9, Iss.1, 2018-01, pp. : 36-53

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract