From Mobile Service Quality Evaluation to E-Word-Of-Mouth: What Makes the Users of Mobile Banking Applications Speak About the Bank?: The Moderating Role of Brand Reputation

Publisher: IGI Global_journal

E-ISSN: 1941-6288|10|2|36-57

ISSN: 1941-627x

Source: International Journal of E-Services and Mobile Applications (IJESMA), Vol.10, Iss.2, 2018-04, pp. : 36-57

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract