Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture

Publisher： IGI Global_journal

E-ISSN： 2156-1745|8|2|1-26

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.8, Iss.2, 2018-04, pp. : 1-26

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