From genericide to viral marketing: on 'brand'

Author： Moore R.E.  

Publisher： Elsevier

ISSN： 0271-5309

Source： Language and Communication, Vol.23, Iss.3, 2003-07, pp. : 331-357

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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