Effects of customer equity drivers on customer loyalty in B2B context

Author: Ramaseshan B.   Rabbanee Fazlul K.   Hui Laine Tan Hsin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.4, 2013-04, pp. : 335-346

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract